Reimagining Audio for an Electric Vehicle Future

Explore the future of audio in electric vehicles through this 25-minute SXSW 2021 conference talk. Dive into the world of immersive music with Dolby Atmos and its integration into Lucid's luxury electric vehicle lineup. Discover how user-centered design is revolutionizing the driving experience, blending cutting-edge audio technology with innovative automotive engineering. Learn about the differences between surround sound and Dolby Atmos, the unique features of Lucid Air, and the role of hardware and software in creating intelligent connected vehicles. Gain insights into how this technology impacts artists, creators, and the overall immersive experience for drivers and passengers. Understand the music industry's embrace of Dolby Atmos and its potential to deepen fan relationships across various environments, from homes and mobile devices to live settings and now, luxury electric vehicles.

Intro
Why Dolby
Why Lucid
What is Lucid
What is Dolby Atmos
How does Dolby Atmos work
Surround sound vs Dolby Atmos
What makes Lucid Air unique
Hardware and software
Intelligent connected vehicle
Creatives
Artists Creators
Immersive Experience
The Future
Outro