Carlsberg - Undoubtedly One of the Best Advertisers in the World

Explore the iconic advertising campaigns of Carlsberg in this insightful 26-minute conference talk from Web Summit. Gain valuable knowledge about what makes the brand one of the world's top advertisers as Jessica Spence delves into Carlsberg's marketing strategies. Learn about the challenges of great advertising, the importance of returning to brand roots, and the key elements that contribute to successful campaigns, including the role of film, beer quality, and innovative packaging solutions. Discover how Carlsberg has maintained its position as a leader in the advertising world and gain inspiration for creating impactful marketing strategies in your own field.

Introduction
The problem with great advertising
Going back to the roots
The film
The beer
The multipack