Price Localization Strategies for Subscription Apps - Featuring Headspace

Discover effective price localization strategies for subscription apps in this 26-minute conference talk from Google Play's Playtime 2019 event. Explore various pricing approaches, universal price benchmarks, and the relationship between GDP per capita and median skew. Learn from Headspace's real-world experience as Sam Tolomei, Google Play's Health & Fitness Apps Business Development Manager, and Cristina Poindexter, Headspace's Product Marketing Lead, share valuable insights. Gain practical knowledge on implementing successful pricing tactics, understanding global market differences, and optimizing subscription models for international audiences. Uncover the results of Headspace's localization efforts and explore additional tactics to enhance your app's monetization strategy across diverse markets.

Intro
Different approaches to pricing
Universal price benchmarks
GDP per capita vs median skew
Headspace
Results
Summary
Other tactics