How to Prepare for a Press Conference at Fall Meeting 2018

Learn how to effectively prepare for and participate in press conferences, workshops, and media availabilities at scientific meetings in this 43-minute webinar recording. Gain insights into crafting presentations for the press, understanding news-style communication, and creating impactful visual aids. Discover tips on developing a clear "take home" message, using appropriate language, and designing simple yet visually appealing slides. Explore best practices for handling questions, navigating on-the-record interactions, and managing post-event follow-ups. Benefit from the expertise of AGU's public information staff as they guide you through the entire process, from preparation to execution, ensuring a successful media engagement experience at scientific conferences.

Intro
Press at Fall Meeting
Press events
News style: The inverted pyramid
Create a presentation for the press
Presentation content
Prepare your "take home" message
Consider the words you use
Keep slides simple and visually appealing
Good video/multimedia
A simple illustration
A good simple graph
A graph that is TOO complicated
What a good slide looks like
B6 Keep color scheme simple
Resist the urge to collage!
Use photos that are copyright-free
Searching for photos on Google
Who can help with my presentation?
What to bring
What to wear
Press conference and workshop format
Be ready for questions
What to say if you don't know the answer
What is on the record ?
How many journalists will come?
The story continues
What's next?
The AGU Public Information Team