Physics and Society - Physics and Social Media

Explore the intersection of physics and social media in this 47-minute plenary session from the APS April Meeting 2019. Delve into the opportunities and challenges scientists face in today's connected world. Discover how online engagement can impact research practices and public perception of science. Learn about effective science communication strategies, including the use of humor and personal connections. Examine the benefits and potential pitfalls of sharing scientific work online. Gain insights on interacting with various audiences, from journalists to government officials. Address important topics such as trust in scientists, stereotypes, and dealing with science deniers. Consider the broader implications of social media for open science and academic practices.

Introduction
Why talk to the public
Considerations
Social Media
Talking to the Public
Trust in Scientists
Living Scientists
Knowledge of Science
Stereotypes about Scientists
Objectives for Science Communication
Key Points
The Deficit Model
The Solar System
Social Media Tips
Humor
Orbital Dynamics
Personal Connection
Fluid Dynamics
General Advice
Closing Notes
Interaction with people
Climate change deniers
Is it worth it
Defending colleagues
Open science
Social media referees