Playing with Games Lifetime Value - Calculation and Best Practices

Explore the intricacies of calculating Lifetime Value (LTV) in the gaming industry through this insightful conference talk from Playtime EMEA 2017. Delve into the methods top game developers use to determine LTV, segmented by business models and genres. Discover the most commonly utilized resources and tools for LTV calculations, and learn best practices for both computing and applying LTV in practical scenarios. Gain valuable insights from Ignacio Monereo, Partner Development Manager at Google Play, as he guides you through various LTV calculation approaches, from historical averages and benchmarks to simple and advanced predictive models. Understand the significance of the Buy Till You Die (BTYD) model and receive expert tips on improving your LTV calculations. This 22-minute presentation offers a comprehensive overview of LTV strategies, essential for game developers and business professionals in the mobile gaming industry.

Intro
From tracking installs to tracking behaviors
Did you say popular ways?...
Lifetime & value
Historical averages and benchmarks
Simple predictive models
Advanced predictive models
Why predictive?
Buy Till You Die model BTYD
Buy Till You Die model (BTYD)
Which is the best?
Tips to improve the LTV calculation
Conclusion