Typography Basics and Choosing the Perfect Font - Adobe Fonts Tutorial

Discover the art of selecting the perfect font and master typography basics in this 58-minute video tutorial from Adobe's Office Hours Summer Camp. Explore the historical evolution of typography from petroglyphs to modern fonts, learn how to choose fonts that align with brand personalities, and gain insights into logo styles and font families. Delve into Adobe Fonts and receive practical tips for font selection. Join brand identity designer Andrew Hochradel and Creative Director Nick Longo as they guide you through the process of breaking down product fonts, understanding brand traits, and utilizing resources for typography projects. Get inspired by community design highlights and prepare for an upcoming session on font creation.

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Introduction
Community Discord
Historical timeline of typography
Petroglyphs
Cuneiform
Hieroglyphics
Phoenician
Latin
Different kinds of type
Choosing the right font
Which font is right for the project?
Breaking down a product’s font
Brand personality traits
Logo styles
Adobe fonts
Font families
Tips when choosing a font
Resources
Building a font next week
Community design highlights
Homework