What Makes Technology Work

Explore the dynamics of technology development and startup success in this keynote address from the PHP UK Conference 2014. Delve into the challenges faced by modern app developers compared to traditional craftsmen, examining why many startups fail despite the ease of entry into the tech world. Learn about crucial factors for success, including scalability, API-first approaches, and the importance of focus and limited scope. Discover insights on reaching the right customers and treating technology development as a sport. Gain valuable perspectives on what truly makes technology work through real-world examples and a comprehensive analysis of the current tech landscape.

Intro
Building an ecommerce store
Why most startups fail
The importance of scalability
Checkboxes
Charity ecommerce
Everything is connected
API first
Real examples
Most important
Focus
Limited Scope
Reaching the Right Customers
Building Technology as a Sport
A Finishing Example