Personalization in Practice: Expert Insights on Implementation and Success

Explore personalization strategies through expert insights in this 38-minute video featuring guest speakers from Forrester, Sleep Number Corporation, and Dow Jones' Business and Information Services. Discover success stories, best practices, and key takeaways for implementing effective personalization. Learn about the consumerization of B2B spaces, understanding audience motivations, and aligning personalization efforts across organizations. Gain valuable insights on direct mail strategies, setting personalization goals, engaging customers, and developing individualized content. Address challenges related to data management, organizational alignment, and moving forward with personalization initiatives. Benefit from expert advice on overcoming obstacles and leveraging education to enhance personalization efforts in marketing and sales.

Introduction
What is personalization
Consumerization of the B2B space
Understanding the motivation of the different audience
How personalization is shared across the organization
Direct mail
Alignment
Alignment across marketing and sales
Setting goals for personal personalization
How to engage with customers
Developing content for individuals
How do you move forward
Where do you go from here
Gaining alignment across the organization
Struggles with data
Challenges
Feedback
What it feels like
Advice
Benefits of education