Great Design Is Serious - Not Solemn

Explore a captivating 22-minute TED talk by renowned designer Paula Scher as she reflects on her illustrious career in design, spanning album covers, books, and iconic logos like Citibank. Discover the pivotal moment when Scher's work transformed from mere profession to genuine passion, and gain insights into her philosophy that great design should be serious yet not solemn. Immerse yourself in stunning visuals showcasing Scher's legendary designs while learning valuable lessons about creativity, innovation, and the power of embracing fun in professional pursuits.

Paula Scher: Great design is serious (not solemn)