Packaging and Branding Design - Part 1

Watch a comprehensive video tutorial featuring Graphic Designer Jack Forrest as he designs branding and packaging for a wine company during an Adobe Live session. Learn how to create asset libraries, apply branding, design logos, and develop branded mockups using Adobe Fonts, Dimension, Stock, and Illustrator. Follow along as Jack demonstrates his multi-disciplinary design approach, covering topics such as creating tree shapes, presenting concepts to clients, working with color spaces, developing illustration styles, and utilizing perspective grids. Gain insights into Jack's creative process, workflow shortcuts, and font selection techniques while exploring the intricacies of packaging and branding design.

Start
Introduction of Jack + a look at his portfolio
Project overview
Work begins
Creating the shape of a tree
Presenting project concepts to a client
Working in RGB and CMYK color spaces
How Jack developed his illustration style
Grouping related elements together in an illustration
Helpful shortcut keys to speed up your workflow
Finding inspiration for Jacks work
An explanation of Perspective Grids
Recoloring artwork
Choosing fonts for a projects