Optimizing for Sustainable App Engagement - Strategies and Case Studies

Explore strategies for predicting and fostering sustained app engagement through real-life case studies in this 27-minute conference talk from Playtime EMEA 2018. Learn how to balance business success with user satisfaction as Troy Skinner, Vice President of Immersyve, presents a general framework for optimizing app engagement. Delve into specific examples from retirement and health fitness apps, and discover methods for measuring motivational quality and long-term value. Gain insights on avoiding evaluation pressure and implement practical techniques to enhance user retention and satisfaction in your Android applications.

Introduction
Theory
General framework
Retirement
Retirement apps
Health fitness apps
Measuring motivational quality
Measuring longterm value
Avoiding evaluation pressure
Summary
Conclusion