Opponent or Teammate - How to Approach New Consumers

Discover strategies for serving new customer segments without alienating your core audience in this 17-minute conference talk from Collision Conference. Join Peter Nelson of HBO Sports as he explores the challenges of adapting to changing consumer needs and expectations across industries. Learn about HBO's approach to cord-cutting, live sports programming, and leveraging nostalgia while embracing new technologies. Gain insights on balancing innovation with maintaining brand identity, using examples from popular shows like Westworld. Explore the delicate balance of attracting new demographics while retaining loyal customers in this thought-provoking discussion on the future of content delivery and customer engagement.

Intro
Crossover to HBO
Cordcutting
Live sports
Westworld
Nostalgia
Programming
Technology