Creativity in the Age of Invention

Explore a thought-provoking SXSW 2019 featured session where Publicis Groupe CCO Nick Law delves into the critical role of creativity in shaping the future during times of rapid technological change. Discover why creatively led organizations are essential for harnessing the human potential of new technologies and developing innovative media formats. Learn about the challenges faced by creative professionals in traditional business structures and the urgent need for prioritizing creative vision in organizational leadership. Gain insights into the intersection of technology, creativity, and business, including discussions on data utilization, product development, and the evolution of creative grammar in new media. Examine the historical impact of technological advancements on creativity, from the gramophone to the internet, and understand the importance of simplicity in innovation. Analyze the current crisis in the creative industry, explore team structures and design problems, and consider strategies for breaking traditional organizational models to foster a more creative-centric approach in business.

Introduction
Why does PR need a chief creative officer
Why product people need to lead
Data and technology
Technology and creativity
The Gramophone
Technology Takes Time
Creativity and Execution
The Internet and Creativity
How Technology Affects Creativity
What is Experience
Experience and Innovation
The Orion System
Simplicity and possibility
Team structure
Design problem
The RJ model
The crisis in the industry
The big idea
Exponential growth
Instagram stories
Its a crisis
Back to the beginning
Master the new medium
How can we change the situation
Ego
Creative grammar
Breaking up the traditional structure