Next-Gen Technology and the Live Entertainment Revolution

Explore the evolution of live entertainment and Unity's vision for its future in this SXSW 2022 conference talk. Delve into the history of live performances, from ancient Greek amphitheaters to modern immersive experiences, as GM/SVP Peter Moore discusses how technology has transformed audience engagement. Discover Unity's key innovation customers, including Wave, VRChat, and VRrOOm, and learn about the newly announced partnership with Insomniac Events. Gain insights into the post-pandemic era of virtualized events and understand how real-time 3D technology is reshaping the coexistence of physical and interactive digital events to connect global communities. Examine topics such as virtual actors, Unity Stadium, and the future of immersive experiences in this comprehensive exploration of the live entertainment revolution.

Introduction
Welcome
What is Unity
John Rizzo CEO Unity
Liverpool Football Club
History of entertainment
Greek amphitheaters
Traveling troupe
Kabuki
Radio
amplification
global live aid
laser shows
drones
Immersive theater
Virtual actors
Wave
VR
FIFA
Insomniac
Unity Stadium
Realtime 3D