Navigating a New Era of the Digital Media Business

Explore the evolving landscape of digital media business in this SXSW 2022 conference talk. Delve into the challenges and opportunities facing media companies as digital-first consumption plateaus, necessitating reassessment of business models. Join industry leaders as they discuss various strategies, including venture capital, paywalls, subscriptions, and sponsorships, and their implications for both companies and consumers. Gain insights into the future of news consumption, the role of technology in media, and the importance of community-driven brands and personal branding. Examine the balance between news as a public service and as a profitable business model, with a focus on local news outlets. Explore the significance of emotional intelligence, audience segmentation, and emerging platforms like TikTok in shaping the future of digital media.

Introduction
Welcome
Where we are now
Business model
Empire
Does Silicon Valley invest in media
What is Axios HQ
Can media build technology
Digital media and video games
Tools for identifying communitydriven brands
Personal brands
News as a public service
News as a business model
News as a public service model
News as a forprofit model
Local news outlets
Invest in Axios
Do You Still Need Facebook
Culture
Emotional Intelligence
Audience Segmentation
Super Fans
TikTok
Question Time