Music Production - The Creative Process with Malay

Dive into a 28-minute masterclass with Grammy®-winning producer Malay, known for his work with Lorde, Frank Ocean, and Sam Smith. Explore the creative music production workflow from start to finish, covering essential topics such as developing small ideas into powerful themes, dissecting and reconstructing melodies and vocal hooks, and crafting singable basslines. Learn techniques for using drums and percussion to create surprising vibes, incorporating traditional influences in non-traditional ways, and playing with adlibs to create ear candy effects. Discover Malay's lead vocal chain for preserving raw, honest vocals, and how to add emotion-driven automation for a human feel. Gain insights on drawing inspiration from unexpected sources to create unique sounds that resonate with listeners while maintaining originality.

Developing small ideas into powerful themes that help bring the artist’s vision to life
Discovering, dissecting, and reconstructing melodies and vocal hooks
The lost artform of the bassline you can sing
Using drums & percussion for a surprising vibe; Referencing traditional influences in non-traditional ways
Playing with adlibs to create ear candy “effects”; Using space to create powerful vocals
Malay’s Lead Vocal Chain for raw, honest vocals that preserve the spirit of the artist’s original vision; Adding emotion-driven automation to effects for a human feel
Drawing from unexpected inspirations can help you find a new sound that hits in the same way as your inspirations without sounding like everyone else