Motion Design Process - Art Direction & Style Frames

Dive into the world of motion design with this insightful interview featuring Art Director and Designer Nidia Dias. Explore the intricacies of creating compelling style frames, understand the role of an art director, and discover the essential skills needed in the motion design industry. Learn about Nidia's design process, from conceptualization to client pitches, and gain valuable insights from Creative Director Matthew Encina on becoming a professional motion graphics designer. Uncover techniques for designing beautiful style frames, mastering software like Cinema 4D, and effectively communicating ideas through mood boards and animation tests. Gain practical tips on photo-bashing, 3D sculpting, and cloth simulations, while understanding the importance of versatility in skills and adaptability in client relationships. Perfect for aspiring motion designers looking to enhance their craft and navigate the industry successfully.

- Nidia's Motion Design Reel.
- What are Style Frames?.
- Microsoft Office 365, created at Tendril.
- Early design explorations for MS Office 365.
- How they coordinated the live-action shoot with Microsoft.
- Exhausting design explorations.
- Why being a jack of all trades makes you a better art director.
- Why you should have a general understanding of production and photography.
- How to make 3d look real.
- HP The Power to Reinvent Beauty project.
- The thought process behind Craftmanship.
- Utilizing real-world elements.
- What is “Photo-Bashing?”.
- Sculpting in Cinema 4D.
- Why it's good to have multiple skills.
- Title design for Semi-Permanent Festival in 2019.
- How to communicate the idea of “collaboration”.
- Reference imagery.
- Starting the process with animation tests in C4D.
- Creating animated loops for a project for Reserva.
- Using mood boards to communicate ideas.
- Early cloth simulations in Maya.
- changing directions with clients.
- Recap & tips for young motion designers.
- Emulate who you admire.
- An artist is never finished.