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The Greatest TED Talk Ever Sold

Offered By: TED via YouTube

Tags

TED Courses Branding Courses Entertainment Industry Courses Brand Marketing Courses

Course Description

Overview

Dive into the hidden world of brand marketing with filmmaker Morgan Spurlock in this humorous and eye-opening 19-minute TED Talk. Explore the pervasive influence of sponsorship in media as Spurlock embarks on a quest to create a completely sponsored film about sponsorship. Discover the reasons behind brand involvement in TV, video, film, and sports, and learn about the intricacies of corporate partnerships. Uncover the surprising sponsor behind this very talk and the amount paid for it. Gain valuable insights into the intersection of entertainment, marketing, and business in this engaging presentation from the TED Conference, where leading thinkers share their most impactful ideas.

Syllabus

Morgan Spurlock: The greatest TED Talk ever sold


Taught by

TED

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