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Modernising Traditional Brands

Offered By: Web Summit via YouTube

Tags

Web Summit Courses Marketing Courses Branding Courses Digital Transformation Courses Business Strategy Courses

Course Description

Overview

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Explore strategies for modernizing traditional brands in this insightful panel discussion featuring industry leaders Daniel Grieder (Tommy Hilfiger CEO), Nadja Swarovski, Jim Lanzone (CBS), and Karen Tso (CNBC). Discover the secrets to longevity in the face of technological disruption as these experts share their experiences in embracing innovation. Learn how established companies can adapt, thrive, and remain relevant in rapidly changing markets. Gain valuable insights into successful digital transformation, brand reinvention, and staying ahead of industry trends.

Syllabus

Modernising traditional brands


Taught by

Web Summit

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