YoVDO

Modernising Traditional Brands

Offered By: Web Summit via YouTube

Tags

Web Summit Courses Marketing Courses Branding Courses Digital Transformation Courses Business Strategy Courses

Course Description

Overview

Save Big on Coursera Plus. 7,000+ courses at $160 off. Limited Time Only!
Explore strategies for modernizing traditional brands in this insightful panel discussion featuring industry leaders Daniel Grieder (Tommy Hilfiger CEO), Nadja Swarovski, Jim Lanzone (CBS), and Karen Tso (CNBC). Discover the secrets to longevity in the face of technological disruption as these experts share their experiences in embracing innovation. Learn how established companies can adapt, thrive, and remain relevant in rapidly changing markets. Gain valuable insights into successful digital transformation, brand reinvention, and staying ahead of industry trends.

Syllabus

Modernising traditional brands


Taught by

Web Summit

Related Courses

Content Strategy for Professionals: Engaging Audiences
Northwestern University via Coursera User Experience for the Web
Open2Study Use Mapping to Position Your Brand
eCornell via Canvas Network The Secret Power of Brands
University of East Anglia via FutureLearn Introduction au marketing
HEC Montréal via Independent