Mindset is Everything

Discover how passion and mindset can drive success in this 27-minute TEDx talk by Cole Bennett, CEO of Lyrical Lemonade. Follow Bennett's journey from high school entrepreneur to influential figure in the hip-hop industry as he shares insights on navigating the music world and overcoming obstacles. Learn how Bennett's creative drive led him to produce over 300 music videos, amassing billions of views, and expand Lyrical Lemonade into a multi-faceted company. Gain inspiration from Bennett's story of dropping out of college to pursue his dreams, his feature in major publications, and his ventures into the beverage industry and music festival organization. Explore the power of passion and determination in turning ideas into reality and achieving success in the face of challenges.

Mindset is Everything | Cole Bennett | TEDxUIUC