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What Nonprofits Can Learn from Coca-Cola

Offered By: TED via YouTube

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TED Courses Nonprofit Management Courses

Course Description

Overview

Watch a thought-provoking TED talk where Melinda French Gates presents a compelling argument for nonprofits to adopt strategies from successful corporations like Coca-Cola. Explore how the global marketing and distribution network of Coca-Cola ensures its products reach even the most remote villages, and consider how this approach could be applied to distribute condoms, improve sanitation, and deliver vaccinations worldwide. Gain insights into innovative ways nonprofits can enhance their impact by leveraging corporate strategies to address global health and development challenges.

Syllabus

Melinda French Gates: What nonprofits can learn from Coca-Cola


Taught by

TED

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