Measuring the Impact of Community Events

Explore the challenges and solutions for measuring the impact of community events in open source ecosystems in this insightful conference talk. Delve into the complexities of evaluating benefits for commercial organizations and community projects participating in events like Open Source Summit, Community Over Code, and SCaLE. Learn about Red Hat's experimental approaches to measure impact and gains, including collateral delivery, messaging impact, and calls to action. Gain valuable insights on assessing event health, ROI, and strategic fit to determine which events align best with an organization's primary mission. Discover innovative methods for quantifying the value of participation in community events beyond traditional sales leads and conversions.

Measuring the Impact of Community Events - Brian Proffitt & Natalie Pazmiño, Red Hat