Marketing Not a Gimmick

Explore the complexities of marketing in this TEDx talk by Anooja Bashir, CEO of OUREA. Discover why successful marketing is not just a lucky gimmick, but a process requiring persistence, strategic ideas, and tactical implementation. Learn from Bashir's extensive experience in branding, marketing, and information technology as she shares powerful insights on breaking common misconceptions about marketing. Gain valuable knowledge about the skills and talents needed to excel in this complex field, drawing from her decade-long corporate career and current role as a serial entrepreneur managing global clients. Delve into topics such as branding, designing, strategic marketing, business research and development, and content management.

Marketing not a Gimmick | Anooja Bashir | TEDxMACE