YoVDO

Marketing Analytics

Offered By: Great Learning via YouTube

Tags

Marketing Courses Digital Marketing Courses Brand Value Courses Marketing Analytics Courses Customer Lifetime Value Courses

Course Description

Overview

Explore the world of marketing analytics in this 56-minute video course. Gain insights into the importance of tracking digital marketing data, especially in the post-COVID business landscape. Learn about the origins of marketing data, effectiveness evaluation techniques, and the significance of data analysis in marketing. Discover various marketing analytics models, understand brand value concepts, and explore customer lifetime value. Delve into the challenges faced in marketing analytics and explore potential job opportunities in this field. By the end of this course, acquire a comprehensive understanding of marketing analytics and its crucial role in modern business strategies.

Syllabus

Agenda.
Introduction to Marketing.
Digital Marketing.
Why Marketing Analytics.
Challenges in Marketing Analytics.
Marketing Analytics Models.
Brand Value.
Customer lifetime Value.
Marketing Analytics jobs.
Summary.


Taught by

Great Learning

Related Courses

Food & Beverage Management
Università Bocconi via Coursera
Brand Management: Aligning Business, Brand and Behaviour
University of London International Programmes via Coursera
行銷典範轉移: 變動中的消費世界 (Marketing in a changing world)
National Taiwan University via Coursera
Brand Strategy for Designers
LinkedIn Learning
Retail and Service Experience Design for CCIs
Politecnico di Milano via Polimi OPEN KNOWLEDGE