Manchester United - The Secret Formula for Global Engagement

Discover the secret formula behind Manchester United's transformation from a local football club to the second most valuable sports team globally in this insightful 16-minute conference talk. Explore how engagement strategies have played a crucial role in building the club's worldwide brand and financial success. Gain valuable insights into the business aspects of sports management and learn how to apply these principles to other industries.

Manchester United: Engagement - a secret formula