Making Marketing Mistakes

Explore game marketing failures and their valuable lessons in this 23-minute GDC Showcase session from 2021. Join Victoria Tran from Innersloth Games as she shares personal marketing missteps, demonstrating that mistakes are unavoidable but can be approached constructively. Learn how to fail correctly, extract meaningful insights from setbacks, and apply these lessons to improve your game marketing strategies. Discover the importance of accountability and self-reflection in the marketing process, illustrated through real-world examples like Moon Hunters and a Nintendo Switch announcement. Gain practical knowledge to enhance your game marketing skills and turn potential failures into opportunities for growth and success.

Introduction
Why We Fail
How to Fail
Accountability
Learning from Failure
What am I doing
Moon Hunters
Fan Art Contest
Nintendo Switch Announcement
Recap