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The Story of Shell Through Social

Offered By: Web Summit via YouTube

Tags

Web Summit Courses Marketing Courses Storytelling Courses Public Relations Courses Corporate Social Responsibility Courses

Course Description

Overview

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Discover how Shell transformed its image through the #makethefuture campaign in this insightful 17-minute Web Summit talk. Learn from Shell CEO Dean Aragon as he reveals the strategies used to engage millennials and challenge traditional perceptions of oil and gas companies. Gain valuable insights into innovative marketing approaches and brand repositioning in the energy sector.

Syllabus

#makethefuture: The Story of Shell Through Social


Taught by

Web Summit

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