Mad Men to Math Men

Explore a thought-provoking Web Summit 2017 talk where Alexander Nix, CEO of Cambridge Analytica, and Matthew Freud of Freud Communications delve into the evolution of online advertising from creative-driven to data-driven approaches. Discover how data science methodologies influenced the U.S. presidential election, with insights into political data analytics, Cambridge Analytica's role in Trump's victory, and ethical considerations surrounding their work. Gain understanding of the changing landscape of communication and data environments, and examine the impact of data and behavioral sciences on modern elections. Learn about the intersection of technology, politics, and advertising in this 19-minute discussion that challenges traditional notions of electoral processes and marketing strategies.

Introduction
What is Political Data Analytics
How much credit do you deserve for the Trump victory
Did your work for Trump cross any lines
The call to Julian Assange
Did Cambridge work with Russia
Cambridges track record in elections
How do you decide who to work for
Are elections free and fair
Communication is changing
The data environment is changing
Data and behavioral sciences