Machine Learning in the Wild - Techniques for Understanding Your Audience

Explore machine learning techniques for understanding audience behavior in media companies through this conference talk from GOTO Berlin 2017. Learn how to gather insights from anonymous user data to help content creators make data-driven decisions. Discover methods for analyzing audience interactions, predicting content preferences, and improving user engagement. Gain practical knowledge on applying machine learning to solve real-world challenges in audience analysis and content strategy. Delve into the complexities of working with limited user information and leveraging available data to drive meaningful insights for media organizations.

Machine Learning in the Wild: Techniques for Understanding your Audience • Sarah Guido • GOTO 2017