Logo and Packaging Refresh for Serenity by Jan - Part 2

Watch a comprehensive design tutorial as Lindsay Ernst from Ink + Ellie refreshes the brand identity for a fictional candle company from "The Office" TV show. Learn advanced techniques in Adobe Illustrator and Photoshop for logo redesign and packaging updates. Explore topics such as die lines, kerning vs tracking, color selection, client presentations, varnish applications, and creating mockups. Gain valuable insights into the brand refresh process and enhance your skills in logo and packaging design through this hands-on demonstration by an experienced brand identity designer.

Start
Intro and recap
Reviewing project Die Lines
The difference between Kerning and Tracking
choosing project colors
presenting designs to a client
adding varnishes to packaging
Mockups in Photoshop