Logo File Formats Explained with Michael Bruny-Groth

Explore logo file formats in this 54-minute Design Cuts Live session featuring Michael Bruny-Groth, creator of The Logo Package. Learn how to efficiently create a comprehensive logo package using the Logo Package Express Extension. Discover the importance of various file formats, their applications, and best practices for delivering logos to clients. Gain insights into scalable file formats, Pantone conversion, exporting techniques, and web file preparation. The session covers practical demonstrations, including logo generation processes, global swatches, and workarounds for different design software. Understand multiple licensing options and handling metallic Pantones to enhance your logo design workflow and deliver professional results to clients.

Introduction
Overview
Who are we sending these files to
What are these files used for
Where are these files best used
Scalable file formats
My Products
Logo Package Express Demo
Logo Generation Process
Pantone Conversion
Exporting
Web Files
Global Swatches
Affinity Designer
Affinity Designer workaround
Multiple licenses
Metallic Pantones
Conclusion