Logo Design for Beginners
Offered By: Aaron's Design Class via YouTube
Course Description
Overview
Explore the language of logo design through an in-depth examination of form and color in this 25-minute video. Dismantle various logos to understand how specific messages target different audience categories. Learn about the fundamentals of logo design, including form language, color theory, and logo deconstruction. Discover key principles such as simplicity, creative typography, effective symbolism, product communication, and experience conveyance. Gain insights into target market demographics and apply your knowledge with a hands-on logo redesign assignment.
Syllabus
WHAT IS A LOGO?
WHAT'S IT SAYING?
FORM LANGUAGE
COLOR THEORY
DECONSTRUCTING LOGOS
THINGS TO KNOW: SIMPLICITY
THINGS TO KNOW: CREATIVITY WITH TYPE
THINGS TO KNOW: CREATIVITY WITH SYMBOL
THINGS TO KNOW: COMMUNICATE THE PRODUCT
THINGS TO KNOW: COMMUNICATE THE EXPERIENCE
TARGET MARKET DEMOGRAPHIC
LAB ASSIGNMENT: LOGO RE-DESIGN
Taught by
Aaron's Design Class
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