Logo Design for a Fresh Beauty Brand - Part 1

Dive into a comprehensive logo design tutorial for a fresh beauty brand with designer and art director Ben Wagner in this Adobe Live session. Learn the full brand identity and logo design process using Adobe Illustrator and Photoshop. Follow along as Ben transforms sketches into digital logos and expands ideas with mockups. Gain insights on type selection, wordmark vs. symbol decisions, client communication, sourcing clients, adding effects to logos, and improving design skills. Explore letter forms, learn about giving clients options, and discover how to stay current with design trends. This session also includes a review of the AI daily creative challenge and tips on selecting brand-appropriate images.

Start
Ben shares his experience and work
Reviewing the logo design brief
Starting with type for logo design
Deciding on a word mark or symbol for the logo
Exploring the sketches and building the basic shapes
How to talk a client out of a bad idea
Opinions on online logo shops.
How and where to get clients
How to add effects to logos
Ben’s school experience
Using wordmarks and glyphs in systems
Exploring more logo ideas using letter forms
How to improve your logo designs
Giving the client options and using
Reviewing the AI daily creative challenge
Selecting images that might go with the company branding
Personal interests
Recap of the logo design work for day 1
How to stay on top of design trends