Lizard Optimization - Leveraging Unconventional User Behavior for Product Improvement

Explore the concept of "Lizard Optimization" in this insightful GOTO Book Club interview with software delivery consultant Gojko Adzic and continuous delivery pioneer Dave Farley. Discover how identifying and leveraging unconventional product uses can lead to significant improvements and growth. Gain valuable insights into user retention strategies, the challenges and rewards of product development, and the balance between solo and collaborative work in software engineering. Learn from real-world examples drawn from Adzic's experiences with Narakeet and MindMup, and delve into broader themes of problem-solving and the passion for building innovative solutions.

Intro
Understanding Lizard Optimization
Concept of "lizards" & user behavior
Importance of user retention
Challenges & rewards of building products
Passion for building & solving problems
Solo vs collaborative work
Outro