Living in an Influencer Economy

Explore the transformative impact of social media influencers on culture, economy, and individual behaviors in this engaging 16-minute TEDx talk. Delve into the dynamics of influencer marketing, examining its potential and pitfalls through the lens of content creator and digital marketing expert Sameer Ahmed. Gain insights into how this new economy is reshaping consumerism, content creation, and personal identity. Learn strategies for navigating the influencer landscape ethically and effectively, drawing from Ahmed's experiences as a founder of an advertising agency and podcast host. Discover how media can be used as a tool for positive change and engage with pressing societal issues through the perspective of digital innovation and entrepreneurial spirit.

Living in an “Influencer Economy” | Sameer Ahmed | TEDxSMMM School