Link Click Tracking with Google Tag Manager (2024) - Track Links with GTM

Learn how to track link clicks with Google Tag Manager and send that data to Google Analytics 4 in this 11-minute video tutorial. Discover the importance of measuring link clicks to gauge visitor engagement and interest in your offers. Master the process of tracking link clicks using GTM, sending link click data to GA4, and building a GA4 report of the most-clicked links. Follow along as the tutorial covers how to track link clicks, send additional data such as link_url and link_text, and verify the data in GA4. Gain valuable insights to improve your website's performance and user experience through effective link click tracking.

- Intro
- How to track link clicks
- Check the data in GA4