Life Online - The Rise of Online Stars and Their Impact on Advertising

Offered By: Web Summit via YouTube

Course Description

Overview

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Explore the evolving landscape of online stardom and its implications for advertisers in this 21-minute Web Summit panel discussion featuring Rene Rechtman, Estee Lalonde, Noodlerella, and Mike Butcher. Delve into the growing importance of online influencers as traditional advertising faces challenges from ad-blocking technology. Gain insights into how digital personalities are reshaping marketing strategies and brand collaborations in the ever-changing online ecosystem.

Syllabus

Life online - Rene Rechtman, Estee Lalonde, Noodlerella & Mike Butcher

Taught by

Web Summit

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