Leveraging Startups for the Future of Belonging

Explore the future of belonging and its intersection with technology in this 39-minute SXSW 2021 conference talk. Delve into the growing challenges of loneliness, disconnection, and exclusion, and discover how tech startups can pioneer innovative approaches to fulfill the basic human need for belonging. Learn about applying futures thinking to tech products and services, examining key principles of belonging, and exploring opportunity spaces such as identity, synthetic media, place, networks, communities, and culture. Gain insights into how founders can redesign products and remodel approaches to tech-enabled services to foster validation, support, safety, connection, and meaning in an increasingly disconnected world.

Introduction
Why should you look at belongings
Why is belonging important
Where are there new approaches
How can startups feel belonging
Key principles of belonging
Opportunity spaces
Identity
Synthetic Media
Place
Tmyco
Artifact
Networks
DAOs
Communities
Narratives Culture
Hidden Door
Culture
Project Truth
Quote
Conclusion