Key Takeaways From the Mobile Game Monetization Report - Unite Now

Explore key insights from Unity's 2020 Mobile Game Monetization Report in this 25-minute conference talk. Gain valuable knowledge on optimizing game monetization strategies through an analysis of Unity's aggregated and anonymized 2019 data. Discover trends in ad revenue growth, the interplay between ads and in-app purchases, engagement effects, and performance metrics for both IAP and ad-based monetization. Examine the impact of context on ad performance, CPM decay patterns, and game economy dynamics. Learn about the benefits of increasing ad frequency and understand the resulting outcomes. Conclude with predictions for 2020 and access additional resources for further learning on mobile game monetization.

Intro
About the speaker
About Unity Ads
About this report
About the team
Ad revenue growth in 2019
Ads and IAP
How ads affect engagement
IAP performance in 2019
Ad performance in 2019
Context
eCPM decay
Game economy
More ads!
Results
Predictions for 2020
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