Stealth-mode North Star - Rebranding in Secret with Feature Flags

Discover how to execute a secret rebranding strategy using feature flags in this 19-minute conference talk from ReactMiami2022. Join Kathleen McMahon as she unveils the concept of "Stealth-mode North Star" and demonstrates techniques for implementing major design changes without disrupting user experience. Learn to leverage feature flags for gradual rollouts, A/B testing, and seamless transitions during rebranding efforts. Gain insights into maintaining project secrecy while iterating on design updates, and explore best practices for managing large-scale UI transformations in a controlled environment. Perfect for frontend developers, UX designers, and product managers looking to master the art of discreet yet impactful rebranding in web applications.

Kathleen McMahon - Stealth-mode North Star! Rebranding in secret with feature flags - ReactMiami2022