Measuring Success: Ensuring Product Organizations Ship Valuable Code

Learn how to define, track, and analyze success metrics for features to ensure your product delivers real customer value. Explore techniques for measuring the impact of shipped code, including qualitative and quantitative data analysis, choosing appropriate analytics tools, and implementing funnel tracking. Discover how to create a point system for defining success metrics and collaborate effectively with cross-functional teams. Gain insights on identifying sources of truth, applying metrics to agile planning processes, and implementing tools like Hotjar. This talk provides practical strategies for product managers and development teams to optimize feature delivery and maximize customer value in Agile environments.

Introduction
Welcome
Behavioral Health Company
Who meets the moment
New sales
Platform quality
Qualitative metrics
Quantitative data
Choosing the right analytics tool
The fun stuff
Website example
Funnel example
AppliancePlayer example
Tracking your own chain
Using database data
Defining success metrics
Point system
Questions
Collaborating with other teams
Identifying a source of truth
What would you suggest for an internally used product
How do you take metrics back into the agile planning process
How much time did it take to implement Hotjar