Terrorism Is a Failed Brand

Explore a thought-provoking 19-minute TED talk where lawyer Jason McCue presents a novel approach to combating terrorism. Discover how weakening the credibility of terrorist organizations among potential recruits can be an effective strategy. Learn from real-world case studies where McCue and fellow activists successfully employed this method to engage with individuals and initiate positive change. Gain insights into the power of reframing terrorism as a failed brand and understand how this perspective can contribute to counterterrorism efforts.

Jason McCue: Terrorism is a failed brand