Is Email Really Dead?

Explore the evolving landscape of email marketing in this insightful 19-minute conference talk featuring Alex Bard, CEO of Campaign Monitor, and Steve Dempsey, Head of Product at Independent News & Media. Delve into the challenges facing traditional email marketing and discover how Campaign Monitor, a software success story without conventional venture capital funding, is redefining the industry. Learn about the evolution of email metrics, current email usage trends, the role of push notifications, and the importance of data onboarding. Gain valuable insights on white labeling, seasonality in email marketing, and the creation of visually appealing emails. Uncover expert advice for entrepreneurs and understand how Campaign Monitor has achieved success with over $250 million raised and 150,000 customers since its launch in 2004.

Intro
Is email really dead
The problem with email
Email metrics are evolving
How is email being used today
Is there a place for push
Onboarding data
White labels
Seasonality
Beautiful emails
Email marketing
Advice for entrepreneurs