How to Build a Start-Up That Is Not Only Profitable, but Also Improves the World

Discover how to create a profitable startup that positively impacts the world in this keynote address from the International PHP Conference 2019. Join Christian Kroll, founder of Ecosia, as he shares his journey of building a search engine that plants trees. Learn about the importance of reforestation, the concept of planting one trillion trees, and how Ecosia's millions of users contribute to planting a tree every second. Explore the company's growth from a one-person startup to a team of over forty employees, and gain insights into purpose-driven business models. Delve into topics such as gaining traction, tree planting initiatives, balancing profit with social responsibility, and the role of technology in addressing climate change. Get inspired to lead by example and experiment with innovative ideas that can make a difference in the world.

Intro
Why is planting trees important
What is 1 trillion trees
Our numbers
How we started
Getting traction
Real company
Tree planting
Two completely different worlds
The Forest of Humber
Purpose Companies
Cosi has not for sale
Publicity
Climate Change
Lead by example
Experiment
Trees