Introduction to Product Management
Offered By: Great Learning via YouTube
Course Description
Overview
Explore the fundamentals of product management in this comprehensive video tutorial. Gain insights into the product management function, its benefits, and key concepts such as the product life cycle and marketing mix. Learn about product management strategies, design principles, leadership, and innovation. Discover the roles and responsibilities of a product manager, and understand the application of lean principles in manufacturing. Develop a solid foundation in product management to enhance your skills in new product development, business justification, planning, forecasting, pricing, and product launch across all stages of the product lifecycle.
Syllabus
Introduction to Product Management.
What is Product Management?.
Benefits of Product Management.
Product life cycle.
Marketing mix.
Product Management strategy.
Product design.
Product leadership.
Product innovation.
Product Manager and his roles.
Lean in manufacturing.
Summary.
Taught by
Great Learning
Related Courses
Technology EntrepreneurshipIndependent A Beginner's Guide to Irrational Behavior
Duke University via Coursera Desarrollo rápido de productos innovadores para mercados emergentes
Tecnológico de Monterrey via Coursera Grundlagen des Marketing
Fachhochschule Lübeck via iversity Management of Fashion and Luxury Companies
Università Bocconi via Coursera