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Introduction to Product Management

Offered By: Great Learning via YouTube

Tags

Project Management Courses Marketing Courses Leadership Courses Product Management Courses Innovation Courses Product Development Courses Product Design Courses Marketing Mix Courses

Course Description

Overview

Explore the fundamentals of product management in this comprehensive video tutorial. Gain insights into the product management function, its benefits, and key concepts such as the product life cycle and marketing mix. Learn about product management strategies, design principles, leadership, and innovation. Discover the roles and responsibilities of a product manager, and understand the application of lean principles in manufacturing. Develop a solid foundation in product management to enhance your skills in new product development, business justification, planning, forecasting, pricing, and product launch across all stages of the product lifecycle.

Syllabus

Introduction to Product Management.
What is Product Management?.
Benefits of Product Management.
Product life cycle.
Marketing mix.
Product Management strategy.
Product design.
Product leadership.
Product innovation.
Product Manager and his roles.
Lean in manufacturing.
Summary.


Taught by

Great Learning

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