A/B Testing in Practice - Instead of a Crystal Ball

Explore the practical applications of A/B testing in software development through this insightful conference talk from Devoxx Poland 2022. Dive into Sebastian Gebski's presentation on how A/B testing can replace guesswork and provide data-driven decision-making for product improvements. Learn about the methodologies, best practices, and real-world examples of implementing A/B tests to optimize user experiences and drive business outcomes. Gain valuable insights on setting up experiments, analyzing results, and avoiding common pitfalls in A/B testing. Discover how this powerful technique can help development teams make informed choices and iterate on features more effectively. Whether you're a developer, product manager, or data analyst, this talk offers practical knowledge to enhance your understanding and implementation of A/B testing in your projects.

Instead of a Crystal Ball - A/B Testing in Practice • Sebastian Gebski • Devoxx Poland 2022