Innovation

Explore the transformative power of innovation in this thought-provoking TEDxBrighton talk by Rory Sutherland, Vice Chairman of Ogilvy Group. Discover how Sutherland's journey from classics teacher to advertising maven was fueled by his early recognition of digital technology's potential. Gain valuable insights into advertising in the digital age, social media, and the Internet's impact on marketing strategies. Learn from Sutherland's unique perspective, shaped by his diverse experiences and his ability to see possibilities in emerging technologies. Delve into the intersection of traditional advertising and modern digital platforms, and understand how innovative thinking can lead to unexpected success in the ever-evolving world of marketing and communication.

Innovation | Rory Sutherland | TEDxBrighton