Industry, Market and Business Analysis - Key Concepts and Strategies

Explore the fundamentals of industry dynamics, market structures, and business strategies in this comprehensive 46-minute lecture. Delve into the seven domains of attractive opportunities and key market influencers shaping today's business landscape. Analyze industry forces driving market evolution and learn techniques for conducting market opportunity analysis. Gain insights into understanding market dynamics, expanding market reach, and navigating different market structures. Examine the pyramid of markets concept and various stages of market lifecycles. Investigate evolutionary processes in marketing and discover three synergistic marketing approaches to enhance business success.

Intro
Markets and Industries
Mobility Markets and Buyer Clusters
The Seven Domains of Attractive Opportunities
Key Market Influencers
Industry Forces and Market Evolution-1
Market Opportunity Analysis
Understanding the Market
Expanding the Market Reach
Structural Typology of Markets
The Pyramid of Markets
The Specificity of Markets-2
Three Marketing Approaches-Seek Synergy
Evolutionary Processes