Indian Handloom - The Paradox of Affordability

Explore the paradox of affordability in Indian handloom through this 15-minute TEDx talk. Delve into the textile market's organization and the challenges faced by handloom workers as an average family's earnings fall short of a typical silk saree's price. Discover how promoting Indian culture and handloom products can support artisans and their families. Learn from Pritha Dasmahapatra, an Indian textile enthusiast, doctor, and avid traveler who creates content on Instagram about the history and heritage of Indian textiles. Gain insights from her studies at prestigious institutions and her experiences documenting crafts across India. Understand how her work has ignited interest in Indian textile history and craft-based tours among her followers.

Indian handloom - the paradox of affordability | Pritha Dasmahapatra | TEDxJGEC